Chop Chop Food Truck  |  Brand Narrative

Chop Chop is a Vietnamese cuisine food truck that brings authentic, delicious pho to the streets of Jacksonville, FL. Using recipes passed down for generations, Chop Chop brings a new flare and cultural phenomenon to the area, with eco-friendly goods. The tone of Chop Chop is wholesome and engaging. The brand uses warm colors to attract the audience to the delicious cuisine that awaits. The clarity, purity, iconography, and clean lines are designed to show the target audience that the food truck is fresh and modern. The target audience is working professionals who want quick, high quality food, at a reasonable price. 

“Sustainable development stands for meeting the needs of present generations without jeopardizing the ability of future generations to meet their own needs – in other words, a better quality of life for everyone, now and for generations to come” (Review of EU Sustainable Development Strategy, 2009). Chop Chop Food Truck will be offering sustainable packages that include reusable utensils to benefit the environment. If you purchase one of these packs, Chop Chop food truck will discount your meal by 10%.  Say goodbye to plastic and wasteful materials!