The Bee’s Knees Candy Shop | Brand Narrative

The Bee’s Knees Candy Shop is a homage to the 1920’s style and culture in the United States. Using art deco design throughout the branding of the store, this delectable dessert shop, soon to open in Jacksonville, FL, will have everyone wanting to take a step inside. MSN.com says, “From golden tickets inside of chocolate bars to fluffy cotton candy and spiraled lollipops, candy has long captured our imaginations. After all, one of the most common ways to reminisce about childhood is unwrapping your favorite candy.” This specialty shop will offer in-house made chocolates and candies that will delight its customers. The target audience is not only children, but adults as well, searching for high quality desserts and treats while experiencing a blast from the past. The Bee’s Knees identity is rich and luxurious with its use of color, typography, and branding throughout the store. The tone creates a warm and inviting feel, where anyone looking for extraordinary products can go to indulge. The brand’s main identity is an art deco style vibe customized for a modern day candy shop. The brand will include both print and media. This will include a brand guide, as well as environmental design, including wallpaper and a store front mock-up, and package design for specific sweets.