Rondure App | Brand Narrative

Find the best experiences and connect with the people around you through the Rondure App.  This App allows you to earn rewards as you visit unique spots from wherever you are, which is the best way to find exactly what you’re looking for. Connect with others around you, and earn points to raise your ranking and get rewards. OpenPR.com says, “Consumers want to create itineraries, access travel guides, and book flights and hotel rooms conveniently. Global Travel App Market is expected to huge growth during forecast period 2019 to 2025.” Rondure creates a fun, new way to travel, while documenting where you go and what you do. The identity of the app comes from the word Rondure, which means a circular object. The style uses a clean, simple design to show the aesthetic of the App, along with three main colors that represent the brand, and are used throughout the marketing of the brand. Using movement in the shape of the “r” brings in the idea of exploration. The target audience is young travelers (ages 18-30) who are looking for adventure and know what they want in life. They are ready to explore new destinations, and look forward to getting rewarded for their audacious side.