Coastal Cabana | Brand Narrative

Coastal Cabana Beach Club brings relaxation and luxury to its members, and creates an atmosphere of complete pleasure and leisure for high-end clientele. The audience is upper-class families and couples that are looking for a place to socialize and enjoy the beach.  To attract the target audience, Coastal Cabana has created a brand and atmosphere within the club that reflects the feeling of bliss, sophistication, and simplicity. This image is portrayed throughout Coastal Cabana branding, which includes its guide, brochure, and website. Through the use of calming colors, alluring imagery and clean, san-serif typography, this beach club brand is the essence of a beach side oasis. Coastal Cabana brings a new, modern twist to the outdated beach clubs of the past. The brand guide sets the tone for the entire brand and is seen throughout print, digital advertisements, and other branding strategies. The website has been designed so that it is an easy way for users to access all the information the club has to offer.  It is the main touch point that will lead to all other elements in the brand. The sounds of the sea are calling, so come relax among the palm fronds with our newly founded beach club.