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12th Street Rooftop Bar | Brand Narrative

12th Street Rooftop Bar is based in Washington D.C. and brings modern and mid-century design together to create a refined rooftop oasis. The branding incorporates colors that exude elegance and sophistication, which the target audience of young professionals can appreciate. The tone of the brand is stylish and upscale, with the use of typography and branding elements throughout the environmental design. The martini glass is the main attraction, and can be used throughout print and online media to bring the brand together. The New York post said, “2020 is a great year to visit Washington DC — for fun (seriously). But consider that good hotels, restaurants, and bars in DC are generally more affordable than their New York City counterparts.” The identity of 12th Street is a hip, modern, rooftop bar that gives a high-class feel, without having to go bankrupt to enjoy it. 12th Street’s goal is to attract young professionals, and make itself the place to meet and be seen.  The destination where friends can enjoy not only fabulous cocktails, but gorgeous views as well.